Your readers are already shouting. Give them somewhere to stand.

One place for your street team: graphics, marketing copy, tasks, points, rewards, and a team you can trust with exactly as much as you decide to give them. No shared passwords. No spreadsheet.

Built so points can never be tied to a review. Your books stay safe.

You've been hyping books for free. Start getting credit for it.

Join your favorite author's squad. Earn Hype for the posts you're already making, then spend it on ARCs, signed copies, merch, and whatever else they've put on the shelf. Free, always — you never pay to be in a squad.

Wishlist rewards mean nobody ever needs your address.

The Hype ledger

Nobody can rewrite it. Not even the author.

Every point is a line in an append-only ledger. Mistakes get corrected with a reversal entry that sits right next to the original. Members see their whole history. Nothing disappears.

thorn_and_ash · live sealed · sha256
Task type not permitted. Amazon prohibits incentivized reviews and the FTC treats undisclosed paid endorsements as deceptive. There is no review task type in this system — it can't be added from a form, only by changing the database. Rewrite it around sharing the book and it goes live instantly.

Append-only, by construction

The database rejects updates and deletes on the ledger table. Not a setting an admin can flip — a constraint.

Hash-chained

Each entry seals the one before it. Tampering with history breaks the chain and shows.

Readable by the member

A ledger the member can't see isn't accountability. Everyone sees their own, in full, always.

What earns Hype

Points for spreading the word. That's the whole model.

Authors set the values. Members claim tasks, submit proof, and the Hype lands in their ledger.

+15 HYPE

Post a graphic

Pull from the author's asset library. Caption and disclosure tag come attached.

+25 HYPE

Release-day post

The one that actually moves the needle. Worth the most, for a reason.

+10 HYPE

Add to TBR

Goodreads, StoryGraph, wherever your people are watching.

+20 HYPE

Bring in a signup

Newsletter subscribers tracked to the member who sent them.

+30 HYPE

Preorder share

Screenshot the receipt, or share the link. Author's call.

+40 HYPE

Recruit a squadmate

Credited when their application is accepted, not when it's sent.

Never for reviews. Never for ratings. Never for stars.

This is the one thing we won't let an author configure. Amazon prohibits incentivized reviews; authors have lost titles and readers have lost accounts over exactly this. So the schema has no review task type, and any task mentioning reviews, ratings, or star counts is held before it can go live. Read all you like, review because you want to — it will never be worth a point here.

Author accountability

Prizes are promises. We keep the receipts.

Every squad carries a Trust Score built entirely from its fulfillment record. The author can't edit it, hide it, or reset it — it's derived from timestamps, not typed in. Overdue rewards trigger escalating reminders, then show up here.

Running out of stock happens. Going quiet on your readers is the thing this is built to catch.

Thorn & Ash Squad 0%
0 delivered
0 promised
0 avg days
2 outstanding · both under 14 days · reminders scheduled
Tiers

The longer you stick around, the better the shelf gets.

Authors name their own tiers and set their own thresholds. These are the defaults you start with.

0 HYPE

Recruit

You're in. Asset library, squad chat, and every open task.

250 HYPE

Regular

Early cover reveals and first pick on ARC rounds.

750 HYPE

Ringleader

Signed copies, merch drops, and a say in what ships next.

2000 HYPE

Legend

Named in the acknowledgements. The only reward that outlives the book.

For readers

We don't ask for your address. Ever.

Street teams have always run on trust and DMs, with your home address sitting in a stranger's spreadsheet. Not here.

Wishlist first

The best way a prize reaches you: the author buys it from your public wishlist and the retailer ships it. They never see your address, and neither do we.

No address field exists

Nothing here asks for your name, phone, or address. If an author posts something themselves, you sort it in a private thread that deletes itself 60 days after the last reply.

Month and day only

Add your birthday for the squad to celebrate. We never ask for the year and there's nowhere to put it.

Delete is a button

Not a support ticket. Erase your profile and your whole account yourself, whenever you want.

Safe for work

No explicit content is hosted here. Authors who write spicy link out to their own storage, clearly labelled, your choice to click.

18+ only

Every account, every squad, no exceptions.

Two kinds of squad

Pick what you're rallying people around.

You choose the type when you create the squad. Everything after that — the calendar, the tasks, the folders, the channels — arrives already set up for it.

Author squad

For a book, a series, a pen name

  • Calendar built around release dates and preorder pushes
  • Asset bank filed by book and by campaign
  • Private reading room for chapters, art, and deleted scenes
  • Tasks: graphics, cover reveals, TBR adds, release-day posts
  • Created by verified authors only
Book event squad

For signings, cons, and festivals

  • Calendar seeds itself backwards from the event date
  • Author lineup with tables, signing slots, and headliners
  • Volunteer shifts members can claim — line management, swag table
  • Tasks: ticket shares, author spotlights, venue check-ins
  • Logistics fields for parking, accessibility, and line policy

Event squads promote other people's books, so every author on the lineup confirms their own materials can be shared before a single graphic of theirs can be uploaded. The organizer can't tick that box for them.

Pricing

Free to join. $25 a month to run one.

Squads are created by verified authors and by book event organizers. Pay yearly for $200 and save a third. Seven days free either way — card required, and we email you three days before it's charged.

Run a squad · author or book event
$200 / year · $17/mo
7 days free, then $200 automatically
  • Unlimited squad members
  • Asset bank, folders, and marketing copy blocks
  • Monthly calendars with assets attached to every day
  • Private reading room for chapters and artwork
  • Squad chat, announcements, and applications
  • Full Hype ledger, tiers, rewards, and multipliers
  • Unlimited team members with per-person permissions
  • Public Trust Score
Start your 7 free days

Card required to start. We charge $200 on day 8 unless you cancel first — one click in your portal, and we email you a reminder three days before. After that the year is non-refundable, and it renews annually until you switch auto-renewal off.

Add-on · each additional squad
$80 / year each
  • Everything in your first squad, nothing held back
  • Mix author squads and event squads on one account
  • Separate members, rules, calendar, and rewards
  • Separate Trust Score per squad
  • Added from your author portal in two clicks
  • Prorated to your renewal date — one invoice, one renewal
  • Cancel any time — squads go read-only, never deleted
See the portal

The street team platform that won't get you banned.

Set it up this afternoon. Your readers were going to post about the book anyway — this is where they get counted for it.